This video uses the idea of ‘social currency’ as a way for individuals to make as big an impact as possible. It is the notion that your influence across social media platforms is more valuable than a one-time personal monetary donation.
We believe that you (the viewer) has the ability to do something even more impactful than making a one-off monetary donation. We know that you have an influence on the people that follow you on social media and by sharing this video, asking your followers to do the same, you can be a part of doing something great and organisations (in this instance Guerrilla Aid) will contribute large amounts of money to these causes in return for brand attachment – and we hope for philanthropic reasons too!!
What’s happening to children in the Middle East?
Syria has been in a civil war for over 3 years and as a result many children and their families have had to flee the country. The United Nations agency for refugees (UNHCR) reports that there are 2.8 million registered Syrian refugees and about 3 million persons of concern. Lebanon has taken in the majority of these refugees, over 1.1 million. That is an overwhelming number when placed next to the total population of the country which is just over 4 million people. Half of the refugees from Syria are children.
Thank you to the communities in Sabra and Shatila in Beirut, Lebanon for welcoming the crew film and allowing their streets and children to be turned into crazy bright colours and thanks to the following organisations for helping to make this video possible:
Make Life Better Foundation – exists for the sole purpose of spreading need-based hope and health around the world.
War Child – Working to create a peaceful future for children and young people affected by armed conflict. They believe children need to be protected from violence and by using creative and involving workshops they can unleash children’s inner strength.
If you want to do more to help children affected by the conflict in Syria then you can – Guerrilla Aid will match fund every dollar up to an amount of $30,000 dollars which is donated before September 3rd which is tomorrow so get your skates on!
Film by Matthew Butler, Joel Robbins, Jenny Ljung
Cameras used: Sony FS700 and Canon 5D Mark III
Lenses used: Canon 16-35MM, Canon 24-105MM, and Canon 70-200MM.
Edited by Matthew Butler using Adobe Premiere Pro CC.
Watch the behind the scenes making of this video
Music by Happyman “Sunjack”
iTunes Download https://itunes.apple.com/us/album/hot…